Demographic Profiling

Definition: Demographic information is used in media marketing to classify an audience into age, gender, race and other categories.

 

Demographics consider variables of age, gender, income, geographic location, marital/family status, and education. They are used to identify a target audience and to point out where there would be audience growth and under performance. For example a magazine such as VOGUE has a female demographic. How something is advertised affects the audience, so because there are many types of woman in terms of age for example they may think their audience is too old so to change this they could get a younger cover model and change the writing style or topics/articles within the magazine.

 

LETTER CODE	JOB/STATUS
A	High management, bankers, lawyers, doctors, etc.
B	Middle management, teachers, creative & media people (graphics).
C (1)	Office supervisors, junior managers, nurses, white collar, specialist clerical staff.
C (2)	Skill manual workers, plumbers, builders, blue collar jobs.
D	Semi-skilled & unskilled manual jobs.
E	Unemployed, students, part time workers, pensioners.

 

 The demographic for our thriller film will be group E for students and young people as its low budget and would be for an target audience of 15+ students because they wouldn't be able to afford an expensive film with no job and using an allowance or part time work.